12 Nov OUR PACKAGING JOURNEY – MAGNOLIA BOTANICAL
We haven’t really shared in any great detail our packaging journey with you – what inspired us to evolve into botanical/floral images for our packaging, why we have the florals we have – so we are going to do a journal series showcasing all our inspiration and stories behind each of our florals …. enjoy the journey
OUR MAGNOLIA BOTANICAL – INSPIRED BY GEORG DIONYSIUS EHRET
OUR BEAUTIFUL MAGNOLIA BOTANICAL – ONE OF OUR SIGNATURE BOTANICAL/FLORALS AND WE LOVE IT IN BOTH OUR COLOURWAYS ….
OUR MAGNOLIA ARTWORK IS ALSO INSPIRED BY GERMAN BOTANICAL ARTIST GEORG DIONYSIUS EHRET. HIS MAGNOLIA BOTANICAL ARTWORK ‘MAGNOLIA: ALTISSIMA LAURO CERASSI FOLIA FLORE INGENTI CANDIDO’ FROM 1737 (SHOWN ABOVE LEFT) IS TRULY GORGEOUS AND ICONIC AND INSPIRING – WE LOVED IT SO MUCH IT WAS HARD NOT TO JUST REPLICATE IT, BUT FOR OUR PACKAGING WE NEEDED THE IMAGE TO HAVE MORE GREENERY TO WRAP AROUND THE CANDLE WRAPPER/BOX, SO IT REMAINED OUR INSPIRATION. WITH OUR ORIGINAL DRAWING, WE DECIDED TO USE LIGHTER/BRIGHTER GREENS AS THEY WORKED BETTER WITH OUR OTHER PACKAGING AT THE TIME, BUT THIS YEAR WE HAD IT REDRAWN IN THE DARKER TONES, CLOSER TO EHRET’S ORIGINAL WORK AND THIS IS NOW THE FLORAL ON OUR NEW REED DIFFUSER BOXES
WE HAVE HAD MAGNOLIA IN OUR SIGNATURE BOTANICAL PACKAGING RANGE FOR ABOUT THE LAST 3-4 YEARS AND WE STILL LOVE IT AS MUCH TODAY AS WE DID THEN. WE HOPE YOU LOVE IT AS MUCH TOO
