OUR PACKAGING JOURNEY – CHRYSANTHEMUM BOTANICAL

We haven’t really shared in any great detail our packaging journey with you – what inspired us to evolve into botanical/floral images for our packaging, why we have the florals we have – so we are going to do a journal series showcasing all our inspiration and stories behind each of our florals …. we hope you enjoy the journey  ……

OUR CHRYSANTHEMUM BOTANICAL – INSPIRED BY ENGLISH ARTIST JAMES CALLOWHILL

OUR CHRYSANTHEMUM BOTANICAL –  ONE OF OUR ORIGINAL SIGNATURE BOTANICAL/FLORALS AND WE STILL LOVE HER

AS MENTIONED IN OUR ROSES JOURNAL POST, WE DISCOVERED A VINTAGE BOOK OF FLORAL ILLUSTRATIONS/DRAWINGS BACK IN 2012 THAT REALLY INSPIRED US AND SHAPED OUR PACKAGING EVOLUTION FROM BLACK & WHITE VINTAGE BOOK PAGES INTO COLOURFUL, VINTAGE FLORAL WORKS OF ART.  WE WENT ON A JOURNEY AND DISCOVERED SOME AMAZING ARTWORKS FROM BOTANICAL ARTISTS IN THE 1700 AND 1800’s AND THESE REALLY INSPIRED THE FLORALS WE CHOSE FOR OUR SIGNATURE BOTANICAL PACKAGING

WE LOVE CHRYSANTHEMUMS WITH THEIR LARGE LUSH AND OFTEN COLOURFUL BLOOMS AND WHEN WE DISCOVERED THIS GORGEOUS ARTWORK BY ENGLISH ARTIST JAMES CALLOWHILL – ‘OCTOBER BEAUTY’, 1890 – WE KNEW THIS WAS THE CHRYSANTHEMUM FOR US!  WE JUST LOVED THE COMPOSITION AND KNEW IT WOULD WORK WELL ON OUR PACKAGING (WITH JUST A FEW ADJUSTMENTS TO FLORAL PLACEMENT AND MORE LEAVES) AND SO CHRYSANTHEMUM JOINED OUR BOTANICAL PACKAGING RANGE

WITH THE CREATION OF OUR NEW CANDLE BOXES THIS YEAR, WE REPAINTED CHRYSANTHEMUM SO IT WOULD WORK BETTER ON THE BOX FORMAT (IT IS QUITE DIFFERENT FROM THE ROUND FORMAT OF OUR HAND WRAPPED CANDLES) – WE WANTED A LITTLE MORE ‘LIGHT AND SHADE’ AND DETAIL ON THE BLOOMS AND ADJUSTED THINGS A LITTLE IN THE LEAF AREA … AND WE THINK IT LOOKS FABULOUS ON OUR NEW CANDLE BOXES.  WE ARE IN LOVE WITH IT AGAIN AND HOPE YOU ARE TOO – IT’S LUSH AND COLOURFUL AND OH SO PRETTY!